The National Association of Hispanic Publications and the American Advertising Federation plan to release new data on readers of Hispanic publications on Nov. 4 in New York. The 1999 National Hispanic Readership Study will detail information on the rapidly growing target market population based on a survey of 18,500 readers from 81 publications in 44 markets. Although the study cannot be statistically generalized to the overall national Hispanic consumer population, it’s expected to provide advertisers with key insights to certain demographic data.
