New categories in 2010 DMNews Buyers Guide

The second edition of the annual DMNews Buyer’s Guide — a comprehensive list of direct marketing service providers and creative agency partners — will include three new categories: behavioral targeting, online video and social media services.

“This year, we’re looking to not only update the listings, but improve the guide as a tool for marketers,” said Cara Wood, editor-in-chief of DMNews. “The new categories reflect growth over the past year in the social media, video and behavioral targeting spaces.”

The DMNews Buyer’s Guide 2010 promises to provide a reliable and easy-to-use resource of accurate and relevant information. It will be available in a softcover print edition, as well as on as a searchable digital version.

Guide listings are rigorously vetted and cover the breadth of the industry. Other categories, besides the additions, include agencies and creative services; printing, mail and fulfillment; data management and analytics; e-commerce; list services; digital marketing; and research/strategy.

Companies also are searchable by specific services they offer; for example, customer reviews, Hispanic market research, list hygiene, digital print services, analytical services or affiliate marketing.

In addition to being able to navigate listings by category and services, visitors to will find links from the news and feature content to relevant direct marketing service providers.

For information about sponsorship opportunities for the Guide, please contact Gabriel Dunn, account executive, at [email protected], or (646) 638-6174.

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