Online marketing technology and services provider 24/7 Real Media introduced Open AdStream 6.0, a new ad management platform that integrates ad serving, Web analytics and behavioral targeting.
The platform offers publishers campaign intelligence from a single interface to help them make decisions in real time. The combination of Web analytics, behavioral targeting with ad serving avoids the previous system of manually transferring data between different and incompatible applications.
In other words, Open AdStream 6 consolidates separate page tags separate page tags for ad serving, Web analytics and behavioral targeting into a single tag. This simplifies audience number reconciliation, cuts down page-load times and reduces potential points of failure and data discrepancies.