Interactive marketing management solutions provider, NetGravity, San Mateo, CA, this week announced a strategic partnership with NetRatings, a Web audience measurement firm. Through the agreement, NetGravity will provide access to the Nielsen//NetRatings site reach and demographic profile data as part of its AdCenter for Agencies service.
The AdCenter for Agencies is a complete end-to-end Internet advertising campaign management service. Joint customers can access Nielsen//NetRatings authenticated information about online user behavior to determine the appropriate match of sites to campaign objectives. The Nielsen//NetRatings data can either be used alone, or in combination with agencies' campaign performance data which is already stored by NetGravity through the service for even more refined targeting.