NetCreations Inc. has entered into separate exclusive agreements with technology sites ZDNet and Techies.com to represent their e-mail house files and build their lists through its PostMasterDirect.com network, NetCreations said yesterday.
Financial terms of the deals were not disclosed.
The company said it will market ZDNet's e-mail house file of 2.4 million names and will build and manage a double opt-in list of businesses and consumers interested in receiving targeted offers by e-mail. ZDNet features product reviews, buyer's guides, forums and technology-related newsletters.
NetCreations also said it will market Techies.com's 380,000-name e-mail house file and help the company build its list. Techies.com will offer NetCreations' customers the opportunity to market to information technology professionals who access the techies.com site looking for new job opportunities and industry-specific news.
Prices for the Techies.com house files start at $250 per thousand, plus $10 per thousand for selects such as job title and function. Prices for the ZDNet house file start at $250 per thousand.
