NetCreations' PostMasterDirect division has debuted the Pharmaceutical E-Mail Masterfile of 12 million double opt-in e-mail names, the division said yesterday.
The file consists of prospects who signed up to receive information on medical professionals and ailments from PostMasterDirect's network of more than 500 list owners including medical-related sites such as AskPhysicians, HealthBoards, MedBanners and Medical Mailbox. Topics include: arthritis, back care, blood pressure, epilepsy, gastroenterologists, gastro esophageal reflux disease, healthcare professionals, high osteoporosis, Parkinson's, physicians and stress management.
Selections on the file include geography, gender, age, recency and job title as well as health-issue selects such as allergies, Alzheimer's, arthritis, asthma, back pain, depression, epilepsy, hair loss, heartburn, high blood pressure, osteoporosis, Parkinson's, stroke and weight loss. Healthcare professionals are also selectable by specialty.
The base price on the file ranges from $150-350/M.