Netcentives' Post Communications subsidiary yesterday agreed to develop an e-mail marketing program for ZuluSports.com, an outdoor and adventure sports online resource.
The “Zulu News” weekly newsletter will feature gear reviews, product promotions and sports-related articles.
“Zulu News” initially will be based on customer profiling; Post's data modeling, segmentation and reporting tools will personalize the newsletters over time using customers' sports interests and preferences.
