Netcentives Inc., Andover, MA, has agreed to create an online loyalty program called CMGI Points, for CMGI, New York, and its member companies. As part of the agreement, CMGI will purchase 4.9 percent of Netcentive’s outstanding common stock.
CMGI network sites will be able to earn CMGI Points and then redeem those points for a selection of rewards options, including air travel on leading carriers, which are exclusive to Netcentives. Additionally, a user interface will allow people participating in the CMGI Points program to view account balances and recent activity from any participating site in the CMGI network, regardless of where those points were collected.
