NCR Corporation will unveil a new software product tomorrow called InteractionPlus channel that enables businesses to capture customer transaction data from various touch points so that they can analyze this data. By analyzing the data, businesses can increase their knowledge about consumers and deliver enhanced services – based on this knowledge – back through those same customer touch points.
The touch points can include kiosks, call centers and the Internet, along with data colected in a customer data warehouse.
The product, called InteractionPlus, is part of NCR’s Customer Interaction Solutions (CIS) suite, which assists NCR’s retail and financial customers who are building data warehouses with NCR’s Teradata product.
The product consists of two modules: The Customer Information Manager module was, which is designed for integrating the information collected across multiple interaction channels; and the Customer Personalization Manager module, which is designed for personalizing responses to customers across those channels based on segmentation criteria, as well as prior customer interactions and information. InteractionPlus feeds the data gathered via the various customer touch points to a customer-centric Teradata data warehouse for analysis of customer behavior and predictive modeling of future buying habits. It then feeds the results of that analysis back to the customer touch points.
“NCR understands the importance of maximizing interactions with customers to increase profitability and raise the level of customer satisfaction and loyalty,” said Mark Hurd, senior vice president, NCR’s National Accounts Solutions Group. “With the introduction of InteractionPlus, businesses will have everything they need to optimize customer relationships by extending valuable customer knowledge to the front line where consumers interact with the business.”