Naviant Marketing Solutions Inc. yesterday opened an office in Frankfurt, Germany.
The office will be part of Naviant Europe, a joint venture between the company and publishing firm VNU. The office will offer Naviant's services, which include e-mail list management, banner ads, affinity marketing and Web analytics.
Naviant, Newtown Square, PA, also offers data storage for the customer information given at registration time prior to online transactions, a service that also will be pitched to the German e-commerce services market.
The firm has made several acquisitions in the past two years, including Webcraft's Strategic Database Group, Softbank Marketing Solutions and WiredEmpire.