Naviant Marketing Solutions Inc., Newtown Square, PA, entered into an agreement yesterday to license infoUSA's DQI3 consumer database. Naviant expects the move to enhance its High-Tech Household File of more than 34 million online households.
“We are very excited to enhance our High-Tech Household File with infoUSA's consumer database, which contains the most accurate, comprehensive and timely information available today,” Charles Stryker, Naviant's chairman/CEO, said in a statement.
The Naviant High-Tech Household File consists of consumers who have registered technology products online and opted in to receive marketing information.
By enhancing the High-Tech Household File with the DQI3 data, Naviant can offer demographic and lifestyle selects to marketers.