McCann Worldgroup's MRM Worldwide hired G. Willing “Wing” Pepper as regional director for its Asia-Pacific region to serve multinational clients and boost market growth there.
Pepper previously was senior vice president at MMA, a marketing analytics and measurement firm. He succeeds Jane Tubb, who expanded MRM Asia-Pacific from four offices to 14 and oversaw clients like UPS, Microsoft and Nestle. Her new position has not yet been announced.
Pepper will have responsibility for offices in Hong Kong, Beijing, Shanghai, Taipei, Bangkok, Singapore, New Delhi, Mumbai, Manila, Sydney, Seoul, Tokyo, Kobe and Kuala Lumpur. He will oversee customer relationship marketing and interactive efforts from these offices. Interpublic Group of Companies Inc. owns MRM parent McCann Worldgroup.
