Mokrynskidirect, Hackensack, NJ, said yesterday that it has allied with STG Media Corp. to offer Space Adsdirect, a space advertising placement service aimed at driving online customer acquisition for catalogers.
STG Media Corp., Tempe, AZ, is a print media research, planning and buying agency, and its proprietary Print Media Buying System provides the platform for Space Adsdirect.
“For catalogers, the Internet has evolved from an order-entry platform to an opportunity to acquire new customers and add new revenue streams,” Mokrynskidirect vice president Wendy McLaughlin said in a statement. “Space ads in targeted publications will drive traffic online and deliver measurable incremental sales. Using STG's tracking capabilities developed for the alliance we capture responders and, more importantly, the sales made from specific ads.”
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters