Mokrynski & Associates Inc., Hackensack, NJ, took management of the Tender Heart Treasures package insert program, which offers 247,000 annual packages and costs $65/M.
Tender Heart Treasures buyers are 90 percent female, have an age range of 35-55, an average income of $50,000 and an average order of $50. They buy country-themed home decor, accessories, gifts, seasonal items and other merchandise.
