Mokrynski Wins Tender Heart

Mokrynski & Associates Inc., Hackensack, NJ, took management of the Tender Heart Treasures package insert program, which offers 247,000 annual packages and costs $65/M.

Tender Heart Treasures buyers are 90 percent female, have an age range of 35-55, an average income of $50,000 and an average order of $50. They buy country-themed home decor, accessories, gifts, seasonal items and other merchandise.

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