Mokrynski Wins Catalog Buyers File

Mokrynski & Associates Inc., Hackensack, NJ, announced yesterday its appointment as list manager for the National Wholesale catalog buyers file.

The National Wholesale list has 497,600 last-12-month buyers of apparel, lingerie, footwear, hosiery and accessories. The file is 98 percent female with an average age of 55-plus, average household income of $50,000 and average order of $55.

Selections include geography, recency, multi-buyer, dollar, age, income, product and size. The base price is $100/M.

Mokrynski suggests this file for offers such as apparel, gifts, collectibles, children’s merchandise, food, healthcare products, general merchandise, insurance, publishing and fundraising.

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