Mokrynski & Associates Inc., Hackensack, NJ, took over management of five Catalog Ventures files that were formerly managed at The Kaplan Agency, Stamford, CT.
Catalog Ventures Favorites features gifts, jewelry and accessories and has more than 130,000 12-month buyers and an average order of $64. The file is 81 percent female with an average age range of 45 to 55.
Nature's Jewelry has more than 77,000 12-month buyers and an average order of $49. The file is 94 percent female with an average age range of 45 to 55.
Northstyle features casual apparel, home décor and gifts and has more than 25,000 12-month buyers and an average order of $92. The file is 75 percent female with an average age range of 45 to 55.
The Pyramid Collection features new age, holistic, aromatic and Eastern philosophic merchandise and has more than 87,000 12-month buyers and an average order of $68. The file is 85 percent female with an average age range of 45 to 55.
Serengeti features wildlife-themed apparel and gifts and has more than 116,000 12-month buyers and an average order of $61. The file is 70 percent female with an average age range of 45 to 55.
