Mokrynski & Associates Inc., Hackensack, NJ, announced its appointment last week as list manager for the Sundance catalog file of 174,100 last-12-month mail-order buyers.
Sundance catalog buyers purchase items such as apparel, jewelry, home furnishings, outdoor accessories and gifts. The file is 67 percent female with an average age of 40, an average income exceeding $75,000 and an average order of $150.
Selections on the file include geography, recency, gender, dollar and product. The base price is $122/M.
Mokrynski suggests this file for various high-quality offers and fundraising appeals.
