Mobile Live Streaming Craze Showing No Signs of Slowing Down

In just a few short weeks, live streaming mobile app Meerkat and its Twitter-owned direct competitor Periscope have taken the mobile media world by storm.

Live streaming isn’t a new phenomenon by any measure. Video game streaming services such as Twitch TV and U Stream have built substantial followings over the last few years; with the former sporting a primetime audience that rivals broadcast TV. Even YouTube has grown into a destination for live streaming major events.

In many ways live streaming in the vein of Twitch TV represents the next stage of evolution in video. It was only a matter of time before Meerkat came along and brought the progressive practice of video streaming to mobile.

The rivalry between Meerkat and Periscope has been a running constant in social media conversation for weeks. This discourse flared recently with the botched premier of a Madonna music video on Meerkat.

Despite this snafu, the potential of mobile live streaming remains a hot topic in social media discourse. Understandably, marketers are paying close attention to the talks.

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