List broker and manager Millard Group Inc. named Caugherty Hahn Communications Inc., Glen Rock, NJ, to handle marketing. The agency will conduct a public relations and marketing communications campaign for Millard's Decision Direct Research division, previously known as Marketing Services.
Decision Direct Research offers research, analysis, planning and strategic consulting to direct marketers. Programs include the quarterly catalog and publishing online co-op surveys, multichannel, loyalty and panel research, customer profiling and satisfaction, product development and testing, and market and performance assessment.
Millard's services include list brokerage, list management, insert media and marketing. Founded in 1977, it is based in Peterborough, NH.
