Millard Group, Peterborough, NH, is managing the Time Life master file comprising 2.8 million buyers of Time Life products.
The master file consists of individuals responsive to music and video product offers. About 56 percent are women, 60 percent are married and 93 percent are homeowners. Average household income is $50,000.
Base price is $105/M. Selects include family, history, nostalgia, R&B, country and religious.
