Millard Group Inc., Peterborough, NH, announced Friday its newest addition to the Rodale family of lists with Rodale Collectors Master File of 1.4 million last-12-month buyers and subscribers.
The people on the file are active Rodale book buyers and subscribers. The file is 66 percent female with an average age of 52 and an average income of $55,000.
Selections include geography, gender, recency, age, income, presence of children, age/gender of children, source, paid, ethnicity and specific types of collectibles such as antiques, art, coins and stamps. Base price is $95/M.
