Millard Group Inc., Peterborough, NH, announced the availability yesterday of several new selections on managed catalog files Brylane Home and Brylane Home Kitchen.
The Brylane Home file has four new product selects that include 1 million bedding buyers, 29,000 juvenile product buyers, 384,800 home accents buyers and 71,000 cookware/tabletop buyers. Brylane Home is 98 percent female with an average age range of 40-55, an average income of $50,000 and average order of $95.
The Brylane Home Kitchen file has two new selects: 185,100 storage/cleaning product buyers and 311,800 kitchen buyers. Brylane Home Kitchen is 98 percent female with an average age of 50, an average income of $50,000 and average order of $60.
Both files have base prices of $100/M. The new product selects are an additional $18/M each.
