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Millard Group Launches Interactive Division

List management and brokerage firm the Millard Group, Peterborough, NH, yesterday (April 19) formed an Internet division, Millard Interactive, that will offer e-mail list brokerage, campaign development, consultation and research.

Millard joins a growing roster of list firms to form an Internet practice that includes American List Counsel, Direct Media, 21st Century Marketing and Worldata.

“We have spoken directly to our clients and these are the services they need,” said Millard president Ben Perez in a statement. “One of the primary goals of Millard Interactive is to become a solid information source … whether it be statistics and trends or helping with the selection of appropriate vendors.”

Millard Interactive will work with selected e-commerce partners to provide Internet services to its catalog, publishing and fundraising clients.

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