AM/Direct, the insert media division of Millard Group Inc., Peterborough, NH, won management of the Jackson & Perkins package insert program. The program reaches 550,000 catalog buyers of roses, plants, gardening tools and home and garden accessories annually.
Jackson & Perkins buyers are 69 percent female with a median age of 54, median income of $76,000 and average order of $96. Base price for the program is $65/M, and the maximum number of inserts per package is six. AM/Direct suggests this program for offers such as housewares, gift, collectibles, financial, subscriptions, apparel, continuity clubs and books.
