Millard Group Inc., Peterborough, NH, said yesterday that its AM/Direct insert media division was appointed to manage four new-to-market ride-along cooperative programs from CauseResponse. Each program is a membership acquisition direct mail piece from an affinity group:
· The HumaneLiving program offers 4 million envelopes annually targeting pet owners from the Humane Society of the United States.
· RetiredLiving has 4 million envelopes yearly targeting retirees from the Alliance for Retired Americans.
· DestinationCollege has 4 million envelopes annually targeting parents of college-bound students from College Parents of America.
· HunterLife offers 4 million annual envelopes targeting hunters from the National Rifle Association's National Hunting Club of America.
Pricing depends upon ad type.