Millard Group Inc., Peterborough, NH, debuted the AT&T Consumer Lease Services Statement Insert Program through its AM/Direct insert media division. The AT&T program offers 2.8 million insert opportunities annually and costs $61/M.
The customers of AT&T Consumer Lease Services are 60 percent female with an average age of 55-plus and average household income of $45,000. Millard suggests them for offers such as coupons, beauty, housewares, home accessories, health, outdoor, gardening and electronics.
