While senior citizens purchase more items through catalog shopping, households with middle-age consumers are spending more dollars per transaction, according to the latest Abacus Consumer Trend Report on catalog buying habits.
The report — which was produced by Abacus, Broomfield, CO, a division of DoubleClick Inc. — includes transaction data compiled from more than 800 catalogs. It analyzed consumer catalog spending by product and household groupings from May 1999 to May 2000.
While households with shoppers between the ages of 66 and 75 ordered more items, they averaged $338 per household in catalog orders between May 1999 and May 2000. During the same period, households with shoppers between the ages of 45 and 65 averaged between $412 and $415 per household in catalog orders.