MessageMedia Inc., Boulder, CO, a provider of e-mail marketing and customer relationship management services, announced yesterday a partnership with NetCreations Inc., New York, a provider of opt-in e-mail direct marketing services.
The deal allows MessageMedia to offer clients the opportunity to send e-mail messages for immediate, targeted delivery to more than 6 million 100 percent opt-in e-mail addresses managed by NetCreations’ PostMasterDirect.com service.
Under the agreement, MessageMedia will act as the list broker and verify all functions for the client. NetCreations will provide opt-in e-mail address lists for delivering permission-based e-mails for MessageMedia clients.
NetCreations, which went public in November, has sent e-mail messages on behalf of more than 1,500 direct marketing clients, including Dell Computer, Ziff-Davis, and Buy.com. MessageMedia clients include Cisco, E*Trade, America Online, Yahoo!, and Universal Studios.