Merkle said yesterday that it was granted a full service license by the U.S. Postal Service to use NCOALink, a new version of the USPS’ National Change of Address product offering.
With the license, Merkle will have access to COA information for four years and will receive weekly updates. NCOALink is set to go into effect Oct, 1. It was developed in response to the need for increased consumer privacy and information security.
NCOALink encodes consumer names and addresses into an 11-digit number, rather than supplying this information in text form. Only those companies that have received designation as licensees will be able to provide NCOA services.
Merkle is based in Lanham, MD.
