Hitmetrix - User behavior analytics & recording

MeritDirect Takes TheStreet.com

MeritDirect, Stamford, CT, yesterday announced its management of more than 1 million opt-in e-mail and 488,200 postal addresses from TheStreet.com.

TheStreet.com Inc. provides financial commentary, analysis, research and news. Its users access content on the Internet through subscription-based Web site RealMoney.com, professionally oriented subscription sites RealMoney Pro and RealMoney Pro Advisor as well as the free TheStreet.com site. Its content is also available through print, radio and conferences.

Of TheStreet.com users, 86 percent have investment portfolios worth more than $100,000, and 88 percent have made purchases on the Web in the past six months.

The postal names have a base price of $125/M, and the e-mail names are $250/M.

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