MeritDirect, White Plains, NY, said yesterday that it won list management of the Penton Technology Group business-to-business files effective April 1. Penton Technology Group includes business technology and enterprise IT publications.
The business technology files are Internet World, Business Finance and Business Performance Management. The files total 250,000 subscribers.
The enterprise IT files are Windows IT Pro, SQL Server Magazine, iSeries News and ePro Magazine. The lists have 400,000 postal names and 119,200 e-mail addresses.
Selections on these files include industry, job function, employee size, revenue, purchasing authority, sales volume and geography. Base prices vary by title.
With the addition of these files, MeritDirect will manage the entire Penton list portfolio.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters