MeritDirect announced the launch yesterday of the Day-Timer Buyers @ E-Mail Address file of more than 500,000 individuals who purchased planners, organizers, software or other office products.
The list is 100 percent opt-in, and all the people on the file are buyers, the company said.
These Day-Timer buyers are 47 percent male with a median age range of 35-44. The average unit of sale is $45.
Selections on the list are geography, gender and home or business e-mail addresses. The base price is $250/M, with an additional $50/M for deployment and tracking.
MeritDirect, Stamford, CT, recommends the file for a variety of business-to-business and consumer offers.