MeritDirect, White Plains, NY, announced the launch of the permission-based e-mail file from Advertising Age through its list management division.
The Ad Age Group file consists of 95,000 active opt-in e-mail subscribers to Advertising Age, AdAge.com, Creativity, AdCritic.com, Madison + Vine and other Ad Age Group properties. These professionals work on both the agency and client side of the business, according to MeritDirect.
Selections on the file include geography, industry type and job title. The base price is $300/M plus an additional $100/M for deployment.