MeritDirect has finalized the purchase of Furgiuele & Company Inc. (FCI), a data analytics consultancy and software provider that has a long history working with consumer-facing companies.
Merit CEO Rob Sanchez told Direct Marketing News that the acquisition was aimed at providing deeper insights to its clients in support of their efforts to map out customer journeys. “FCI can track anything a customer’s doing. They’re going to enhance our analytics capabilities and offer more services to our clients,” Sanchez said.
FCI provides analysis on customer acquisition and retention, attrition rates, and ROI, among other things. Sanchez said the company brings with it some high-profile clients in consumer media, retail, and tech verticals.