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Meredith launches dedicated online women’s network

Meredith Corporation, home to brands such as Better Homes and Gardens, American Baby and More, has launched Meredith Women’s Network, comprised of Web sites geared toward topics of importance to women.

The Meredith Women’s Network, which the company said engages 15 million unique visitors monthly, includes The Better Homes and Gardens Network, which contains Better Homes and Gardens, Better Recipes and the soon-to-launch MixingBowl; The Parents Network, which contains Parents, American Baby and Family Circle; and The Real Girls Network, which contains DivineCaroline, Fitness, More and Ladies’ Home Journal.

“The new alignment organizes our business according to the passions and affinities of our audience – from her family to her home to her self,” said Lauren Wiener, SVP of Meredith Interactive in a statement. “For our marketing and advertising partners, the Meredith Women’s Network allows us to optimize return on an investment across our digital platforms by providing superior brand engagement at tremendous scale.”

Meredith is to launch MixingBowl (www.MixingBowl.com), a social network built around food, recipes and entertaining, later this month.

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