Mercury Media Gets More Western Dental Work

Western Dental Services is expanding its direct response television advertising from Mercury Media, Santa Monica, CA, after a test in the Los Angeles market.

The agency is now responsible for all English and Spanish TV campaigns in markets covered by Western Dental. It will handle media planning and buying, plus reporting for the short-form spots.

In business since 1903, Western Dental has 450 licensed dentists, orthodontists and specialists in Arizona and California.

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