MediaBin Signs GE, National Pen, DVC Worldwide, ABC Family

Four marketers have licensed MediaBin Inc.'s digital asset management software to catalog, manage and deploy rich media assets for marketing and e-commerce efforts.

The companies are General Electric, National Pen, advertising agency DVC Worldwide and TV channel ABC Family. Using MediaBin's product, these companies' employees and partners can download images through a centralized Web-enabled catalog.

Atlanta-based MediaBin's offering is out of the box and can be integrated with other systems.

Harrah's Entertainment most recently signed on to use MediaBin to manage all its marketing and Internet image assets. It is using the software along with enterprise content manager Interwoven Inc.'s platform. MediaBin and Interwoven are collaborators in this niche.

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