Media Networks Inc. has expanded its relationship with Hearst Magazines by adding six magazine titles as part of a deal to offer targeted advertising packages.
The Time Inc.-owned company will add Cosmopolitan, Harper's Bazaar, House Beautiful, Marie Claire, Country Living and Town & Country to its health and beauty, home and luxury packages. It has handled Hearst's Esquire since 2000.
“This means that we've expanded our options to target the female demographic,” said Amanda Kanaga, vice president of business development at Media Networks, Stamford, CT.
The deal is effective with the six Hearst titles' February issues, though the issues are currently being sold.
Media Networks' relationships with publishers helped create a system for marketers to advertise in subscriber copies of national magazines on a targeted, ZIP code-specific basis. There are more than 300 market options available nationwide.
The company currently offers marketers seven different magazine collections, including news, executive, MenStyle and family.
Media Networks' publisher partners include American Express Publishing for Travel + Leisure, T&L Golf and Food & Wine; Bertelsmann's Gruner+Jahr for Parents, Child, Inc. and Fast Company; McGraw-Hill Companies for BusinessWeek; Washington Post Co. for Newsweek; Hachette Filipacchi for Elle; Meredith Corp. for Traditional Home and Country Home; and Time Inc. for Time.
