Media Advisors Group has been selected as list manger for the new-to-market Insight Database of 200 million consumer records, the Brewster, NY, company said yesterday.
The Insight Database is a multisource file that aggregates demographic and lifestyle data as well as being enhanced with credit and ZIP+4 data. It contains public data, business files, retail transaction files and 13 other compiled master files.
Some individual list segments and counts on the database are as follows:
· Investors – 61.5 million
· Sports & More – 68.7 million
· Home & Handy Buyers – 42.6 million
· Music, Arts & Culture – 3.1 million
· Professionals – 84.3 million
· Healthy Outlook – 47.5
· Resorts & Entertainment – 55.3 million
· New Mover – Inquire for Universe
Selects on the database include gender, age, ethnicity, geography, homeowner, marital status, occupation and others. The Insight Database has a base price of $85/M.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
