McCann Relationship Marketing, New York, has taken on a new customer acquisition direct marketing assignment for Sprint Corp., Kansas City, MO.
The win is part of the larger move of Sprint's consumer long-distance and local advertising assignments to McCann-Erickson Worldwide, New York, from J. Walter Thompson, San Francisco, which worked on the account for 16 years.
McCann will handle customer acquisition direct mail efforts for Sprint's consumer long-distance group. The assignment previously was served by J. Walter Thompson Connect. McCann's sister agency, DraftWorldwide, Chicago, will continue to handle Sprint's direct mail efforts to existing long-distance customers.
