Direct marketing information and data solutions firm MarketsOnDemand has begun offering Consumer Interest Specialty Lists.
These 10 new files consist of self-reported consumer interest data collected through CoreBase, the Chicago firm's database of Internet-derived opt-in data.
The new files are book buyers and readers; cooking enthusiasts; health and fitness buffs; home decor and improvement prospects; investing and finance; music lovers; pet people; sports enthusiasts; travel enthusiasts; and wired consumers.
Selects on the files include geography, gender, age, length of residence, marital status, household income, presence of children, mail-order buyer status and homeowner status.
File rentals are $160/M for e-mail addresses, $85/M for postal addresses and $235 for e-mail and postal addresses.