MarketResearch.com, a market intelligence products and services provider, and Simmons Market Research Bureau, a multimedia marketing information company, announced a new partnership Friday to co-publish market research studies covering a variety of key consumer sectors.
Both New York-based companies will sell and market the co-branded reports. This is the first time Simmons has joined in such a publishing venture.
“Women & Investing,” the first of what will be a five-volume series titled “Women & Finance,” was released Friday. The study examines the basic demographic statistics that underlie the current emphasis on targeting women as investors.
“While women outnumber men in the U.S., they continue to lag behind in financial investment and retirement planning. This gender gap presents significant marketing opportunities for investment firms and other companies providing financial services in the United States,'” said Meg Hargreaves, vice president of research publishing at MarketResearch.com.
The study identifies a variety of significant trends that are having a direct impact on how much women are investing, including age, education levels, shifts in traditional household and societal roles, and shifts in the levels of wealth controlled by the female population.
Volume 2 of the “Women & Finance” series, titled “Women & Credit Cards,” will be published in October.