Marketo, one of the preeminent players in the marketing software technology space, announced its acquisition by PE firm Vista Equity Partners for an all cash deal of $1.79 billion. The news is still breaking, but TechCrunch reports that Vista Equity Partners will be taking the formerly public Marketo private again, after some four years of public trading.
As one of the biggest movers in marketing tech, Marketo has been an obvious focus for news and trends in the digital marketing industry. Here, some of our recent coverage of the company, including commentary from its CMO on surviving the future of marketing.
