It was the quote heard round the marketing world: “By 2017, the CMO will spend more on IT than the CIO.”
The CMO-CIO connection is one of the hottest topics in marketing right now—which is why it’s the main focus of Direct Marketing News‘s upcoming Marketing&Tech Partnership Summit on June 20 in sunny San Jose, CA.
But do you know who said it first? We’ll, we’ve got that person as our keynote speaker. Yeah we do.
And here’s your mission if you choose to accept it: Tweet @dmnews with his/her name and company and retweet this message. Don’t forget to include #DMNMktgTech. Whoever does it first gets the free ticket. Simple as that.
Contest closes at noon ET. We’ll announce the winner on Friday morning, May 3.
Updated May 3, 2013: Congratulations to our winner, James Hetzel (@JamesHetzel), president & CEO of Web retailer Trinity Road. James, you can contact [email protected] to claim your prize! The answer is Laura McLellan, research VP and analyst, Gartner.
