The American Marketing Association named Agency.com Ltd., New York, as its interactive agency to develop the organization's information Web site.
Agency.com will redesign www.marketingpower.com to create an AMA-branded experience for 100,000 registered users. The aim is to create a resource for marketing professionals, emphasizing the site's career-building aspects.
Established in 1915, the AMA offers conferences and seminars, awards, directories, publications and sites on marketing.
