Marketing G2 said last week that it signed a licensing agreement with Alterian, Chicago, a provider of database marketing and customer insight solutions.
Marketing G2, Philadelphia, will use the Alterian Marketing Suite to enhance Open Intelligence, its database solution for the media and newspaper industries.
Open Intelligence facilitates multichannel campaign management, letting newspapers communicate with customers via direct mail, telemarketing and e-mail. Newspapers also can support new media initiatives, roll out products and increase subscriber sales, service and retention rates.
Open Intelligence includes automated list creation and campaign tools customized to newspaper data and application needs. The addition of the Alterian suite lets users perform more custom data manipulation.
The application also manages targeted phone lists and gap number dialing, and uses proprietary models to predict telemarketing connection probabilities. Alterian's suite will let Open Intelligence perform more data discovery against the database, target specific subscriber segments and perform more comprehensive campaign management.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
