Live events as marketing opportunities
In today’s competitive business environment, marketing firms need to take advantage of every chance to position themselves as experts in the industry and secure new clients. One such opportunity lies in live events, particularly conferences. These events can have a significant impact on a company’s image and financial outcome. Attending and participating in conferences allows marketing firms to showcase their innovative strategies, knowledge, and expertise in a more personal, interactive setting. Furthermore, live events provide an excellent platform for networking and building relationships with potential clients, as well as forging collaborations with fellow industry professionals to strengthen a company’s standing in the competitive market.
Success story: Rich Brooks and Flyte New Media
Rich Brooks, owner of Flyte New Media, a Maine-based digital marketing agency, serves as an example of effective event marketing. For over 26 years, his firm has offered digital marketing solutions for small and medium-sized businesses, focusing on improving their online presence and driving conversions. A key component of Flyte’s ongoing success is the yearly Agents of Change (AOC) conference, which aims to bring together Maine’s marketing professionals, garner new business, and solidify the agency’s status as a thought leader.
Building a thriving conference ecosystem
Inspired by events like Blog World and South by Southwest, Rich sought to bring the same energy and creativity to his local area. Initially, there was no connection between the AOC conference and Flyte; Rich simply wanted to provide valuable content to Maine’s marketing sector. However, as the event’s popularity grew, he saw the potential for lead generation and incorporated it into Flyte’s overall marketing strategy. As a result, the conference became a staple in Maine’s marketing community, enticing a broader range of professionals eager to engage with industry leaders.
Driving business through events
Each year, AOC attendees – many of whom are local entrepreneurs – witness Rich and his team’s expertise firsthand, leading them to consider Flyte for services like web design, SEO, and paid advertising. Around 25-50% of the agency’s new clients are introduced to Flyte through the AOC conference. Consequently, the annual event not only allows the team to demonstrate their digital marketing prowess but also serves as a significant source of new business.
Establishing a competitive edge
For marketing firms, hosting successful events is a unique way to differentiate themselves amid the constant emergence of cutting-edge marketing techniques. Rich emphasizes the importance of raising awareness to generate new business and believes the AOC conference is critical to his agency’s ongoing success.
Benefits of live event participation
Participating in and hosting events like the AOC conference provides marketing professionals with invaluable networking opportunities and allows firms to showcase their expertise and creativity in an engaging environment. Consistently engaging in these events helps agencies enhance their reputation, attract new clients, and stay at the forefront of an ever-changing industry.
Conclusion: The power of live events
In conclusion, producing live events and conferences can yield significant rewards for marketing agencies looking to improve their reputation, create leads, and grow their businesses. As demonstrated by Rich Brooks and Flyte New Media, those willing to invest time, effort, and resources into organizing these events can attain fruitful outcomes. Moreover, live events provide an unparalleled platform for fostering connections and strategic partnerships while allowing agencies to establish thought leadership in their respective fields. Ultimately, successful conferences and events serve as a testament to an agency’s capabilities, bolstering their credibility and attracting potential clients.
First Reported on: socialmediaexaminer.com
Frequently Asked Questions
Why are live events important for marketing firms?
Live events, particularly conferences, allow marketing firms to showcase their innovative strategies, knowledge, and expertise in a personal, interactive setting. They offer an excellent platform for networking, building relationships with potential clients, and forging collaborations with fellow industry professionals to strengthen a company’s standing in the competitive market.
What is the Agents of Change conference?
Agents of Change (AOC) is an annual conference organized by Rich Brooks and Flyte New Media, which aims to bring together marketing professionals in Maine, garner new business, and solidify the agency’s status as a thought leader. The event has become a staple in Maine’s marketing community, attracting a broad range of professionals who are eager to engage with industry leaders.
How does the AOC conference contribute to Flyte New Media’s success?
Around 25-50% of Flyte’s new clients are introduced to the agency through the AOC conference. The annual event allows the team to demonstrate their digital marketing expertise and serves as a significant source of new business.
How can live events help marketing firms establish a competitive edge?
Hosting successful events is a unique way for marketing firms to differentiate themselves amid the constant emergence of cutting-edge marketing techniques. Events like AOC help agencies raise awareness, generate new business, and enhance their reputation in an engaging environment.
What are the benefits of participating in live events?
Participating in and hosting live events provides marketing professionals with invaluable networking opportunities and allows firms to showcase their expertise and creativity in an engaging environment. Consistently engaging in these events helps agencies enhance their reputation, attract new clients, and stay at the forefront of an ever-changing industry.
