Five marketing companies have formed The Alliance for Intelligent Marketing to provide newspaper publishers with total marketing solutions under a single banner, the firms said yesterday.
The services include data integration, market research, creative strategy, production and execution, database design and development, decision support technology, direct response marketing, statistical analysis and customer relationship management.
The five charter members are Dimensional Insight, Boston; Belden Research, Dallas; Astech InterMedia, Denver; CooperDirect Advertising, New York; and Canada-based Links Information Management.
