ICON Group International last week announced plans to make its market research reports available online in e-book formats and as print-on-demand books.
The firm will take orders for the reports at its company site, www.icongrouponline.com, as well as at online book retailer Amazon.com and Dialog.com, a firm offering marketing services. Printing firm Lighting Source, La Vergne, TN, after signing an undisclosed deal with ICON, will fulfill the orders.
ICON, San Diego, offers reports that break down international markets by geography, culture, population, industry products, world table and financial reports. For instance, the world table report breaks down 200 countries by 6,000 demographic variables. The reports range in price from $210 to $2,500.