Maritz Loyalty Marketing on Oct. 20 will announce a program called 1-2-1 Communications to help companies strengthen their dialogue with existing customers.
It will let users have an individual conversation with each customer, St. Louis County, MO-based Maritz said. Loyalty offerings from rivals typically are based on segmenting groups of customers based on similar attributes or behavior.
Maritz's new program will let marketers work in business rules or customer criteria for automatic delivery of messages aimed at a single individual in any medium.
The 1-2-1 solution combines interactive customer dialogue, creative, market research, loyalty marketing help and production with printing, data warehousing, e-mail, data analytics and message personalization.